Branding
One of the main things to focus on when creating an online persona for either a specific person or a business is creating a unified brand. The best way to do this is to create one brand and share it over multiple formats. The personal brand must be easy to remember and must not be give away for free. In this way a user can remember a brand which brings them back to either the individual or the business. With a unified brand, consumers can search for the brand identity and be able to focus on finding the specific product that they, the consumers, are looking for.
This brand should not be given away for anything. This brand belongs to whomever created it and should be theirs and theirs alone. In this way a user can have the same brand throughout each social media platform and have a specific voice which helps consumers find exactly what they are looking for.
